How To: Mod Makeup

Psychedelic music, free-spirited hippies and mini skirts; it was a mad, mad world back in the 1960s. The glamour of Grace Coddington, Peggy Moffit and Edie Sedgwick flourished, but the swinging sixties haven’t died—fast-forward some 50 years to find the 2013 spring runways teeming with this iconic 60s style. It’s official, mod makeup and bouffant hair are the trends to try this season. At Louis Vuitton the look was lots of lashes and dramatic, black eyeliner. Marc Jacobs made it mod with bold brows and overdrawn eyeshadow. Get ready to channel your inner Twiggy because today we’re breaking down the mod makeup look.

Step 1: Bold Brows. To pull off eye makeup like this, you want a full brow, so fill them in! Need help building your perfect frames? We can help you get better eyebrows.

Step 2: Eyeshadow Base. To create an even base and hold the eye makeup in place, start with an eyeshadow primer. We love Urban Decay Eyeshadow Primer Potion in Eden. Then wash a pale khaki-colored matte eyeshadow across the entire eyelid.

Step 3: Dramatic Crease. Take a dark grayish taupe eyeshadow and apply it to the hollows of your eyes. Follow the crease from the inner corner all the way to the outer edge. Just this once, don’t go too crazy blending.

Step 4: Graphic Eyeliner. The look is heavily defined eyes, but keep it from looking harsh by using an eye pencil instead of liquid liner. Wing the line down (rather than up, which creates more of a cat eye) slightly at the outer corner.

Step 5: Drop Eyeshadow. Bring definition to the lower lash line by applying the same color you used to create your dramatic crease under your bottom lashes. Only sweep the eyeshadow in about halfway, to avoid closing off the eyes.

Step 6: Highlighter. Using a pale pink or nude pencil, highlight your brow bone and the inner corners of the eye. Continue the color onto the waterline to really make your eyes pop.  We recommend Benefit Eye Bright or Urban Decay 24/7 Glide-On Shadow Pencil in Sin.

Step 7: Extreme Eyelashes. To finish off the look, curl your lashes and layer on as many generous coats of mascara as you please. Go the extra mile and add a set of false eyelashes. Shu Uermura Black V False Eyelashes were made for this look.

What’s mod makeup without the 60s-inspired hairstyle to match? From Moschino to Louis Vuitton, the bouffants were big. Get the look with hairstylist Nate Rosenkranz’s 60s style how-to:

Step 1: Prep with the right products. Spray hair with a texturizing spray like Oribe Dry Texturizing Spray or L’Oréal EverStyle Texture Series Beach Spray.

Step 2: Pump up the volume. Backcomb the hair at the crown of your head.

Step 3: Pick a side. Make a deep side part and sweep hair across your forehead and back on the sides.

Step 4: Twist it up. Gather hair in the back and twist it all up into an Italian or French twist, making sure to maintain the volume you created up top.

Is the mod look a hit or a miss for you? Sound off in the comments below!

Photos: Thinkstock